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People put a lot of effort into smart SEO strategies for their websites but what they often forget is to update their SEO side by side. If it has been more than some months till your last updated your keywords, meta-tags, content – it’s time you refresh it all. But if it has been more than some years, all in all, your SEO strategy is what we will call outdated.

Let’s have a look at the 5 signs that highlight your SEO is outdated:

Keyword Stuffing:

Keyword Stuffing is the concept of using keywords as much as you want on a page irrespective of whether they are even relevant or not.  Search Engine algorithms are a lot complex now and you cannot make your website rank higher the same way you used to do with keyword stuffing years ago. If you are still using this technique to boost your website’s ranking, you should know that this is an outdated strategy and leaves a negative impact on your work.

Thin Content:

Thin content contains those pages that have added little to no value to your website and includes low-quality pages like doorway pages, automatically-generated content, and affiliate pages. So, any page that fails to give the visitor the information he or she needs is thin content and we don’t want such type of content being displayed on our website. The professional SEO services can help you determine the pages you can improve and expand the value of your website.

Short Keywords:

An advanced SEO strategy incorporates the usage of appropriate keywords. If you have not updated your keywords, it means you target broad and short keywords. Companies in any location or industry have a goal to attract as many customers as they can via search and ranking for any phrase or term can be pretty challenging. Your main focus should be on long-tail keywords for your SEO strategy to be successful.

Getting links from inappropriate and low-quality sites:

Earning links from other websites focus on the quality of those websites. If you talk about how link building was done when SEO first started, you would get many links from websites even though they were low-quality websites. But now, you need to improve the reputation of your website with ranking and search engines and that is why you must focus on the relevancy and high-quality content of the sites you get links from.

Overly optimized anchor text:

The most significant links on your website are those links that exist in your navigation that assist users in finding whatever pages they want. Although, it’s useful for you as well as your visitors to contain other links in your body content. The best links provide suitable information or reading on the page’s topic. Without regard to whatever you link to, you should create the anchor text as natural as you can. Just like the concept of keyword stuffing, overly optimized anchor text can hurt your website so you should only utilize anchor text that makes sense to all your visitors.